What would you do if you knew what YouTube people who have watched your videos were looking for on the website?
The week before, YouTube rolled out a brand-new feature for content creators which explains precisely what to do. It’s known as Search Insights. Suppose you blink and do not notice it. YouTube released the new feature for creators relatively quietly, and with the update that seems to have been made on YouTube’s creator Insiders YouTube channel.
Its Search Insights tool tells content creators the keywords that YouTube’s users are searching for on the platform. They also get search terms that your channel viewers are also searching for. If you make videos, don’t count on us to tell you how beneficial this information can be. It’s almost like you’ve been given access to a YouTube Search cheating code. It’s possible that you haven’t even noticed it.
“It’s almost like you’ve been given access to the YouTube hack to search. It’s possible that you haven’t even realized it.”
According to YouTube, the feature can only collect data for June users from the United States, Canada, United Kingdom, Australia, and India. It’s also accessible for search terms that are in English. With this in mind, many creators will undoubtedly benefit from this data. Creators can also benefit from free YouTube likes offered by GoViral.
How to make use of Search Insights on YouTube.
Start Your YouTube Studio Dashboard to access your YouTube Studio Dashboard. Click Analytics from the menu on the sidebar. Do you see the new tab that says “Research at the bottom of the options menu on the Channel Analytics page? Select Research, and you’ll land on this page. Search Insights tool.
Enter any search term or subject in the Searches Across YouTube tab, and you’ll get an extensive list of words that are being searched on YouTube. Every time will be graded high, medium, or Low, based on the number of searches made for the specific keyword or phrase on YouTube. You can select to see terms from all five countries that YouTube currently incorporates in its data or reduce it to view the data from just one of the countries.
This is where you’ll appear like you’re cheating. When you click on the All Searches button, a menu will open, offering users a different option named content gaps only. Choose that option and select apply. If a word is marked in the “content gap” label, YouTube informs users that they are not getting what they want when searching for the term or that the relevant videos are either outdated or of poor quality. This tool, YouTube, is giving creators what opportunities exist for their video to be noticed and for the content to be seen.
YouTube provides similar data for keyword searches on the Searches Your Viewers’ Viewers Tab. Content gaps are included; however, it only comes from the information it collects from viewers who have already seen the original content. This is an excellent method to get some content concepts to improve the quality of your content for your viewers.
Additionally, creators can also save specific keywords to the Saved tab, which functions like bookmarks, so you can easily track keywords and phrases you frequently browse.
It’s fascinating that YouTube provides this information to creators. Similar search query data are typically only available through third-party providers and with a price. Today every YouTube creator can look into what their audience wants to find, draw an idea from it, and present it to their viewers.